Need someone to roast my page. I get 15-25 visitors a day but no conversions.

I understood what Jobtrackable does from the landing page. But it was not easy. :-)

To be honest, I was not fully sure how it works up until the last section ("Never miss what matters most").

The earlier sections felt like I'm reading a blog post. I would love to see the benefits in a little bit shorter form like the last section. Also, I would love to know how it works before going to the end of the website.

And lastly, the subscription popup in the middle of the browsing/reading is a bit annoying.

Not clear enough what you do.

What do you actually do? Lead with that. Make it so clear no one could miss it. Maybe that is a screenshot of your actual product. Maybe that is Step 1, 2, 3 etc.

I get the idea of your product but now exactly what it does.

Imo, You should have at least 3 cta buttons on this page with the first one being "Get 37% more job offers" right under your first section above the fold (All should be bright and center).

Also less text. Shorter headings. More succinct benefits easily read within the first scroll. Summarizing your benefits using a 3-4 checkpoint-type list under the abovementioned cta button followed by a question that agitates the pain point, followed by one more (you guessed it) cta button.

All these are notes on mobile. Hopefully that helps. Very nice visuals/design overall tho.

I really like the design. Here is what I think:

• You need a LOT more traffic to test this properly and be able to say that it's not working. 15-25 visits aren't enough. You need hundreds of unique visits at least to be able to tell whether it's working or not, and if not how to improve it.
• Your value proposition is in the middle of the page, buried in content. This needs to be above the fold (visible without any need to scroll). Within seconds of visiting I need to know why I shouldn't go back to my search results to find something else.

Good luck!

Hey @himanshu_s I've just sent you an email with a possible option which you can use to improve the website conversion.

Hi buddy. Just checked the page from my phone so I'm going to give you my 2-cents on the mobile view. On the homepage I can't seem to see a proper CTA to get started. I needed to manually navigate to the pricing page in order to see one and even then it wasn't very "punchy". Will check it again once I go from desktop 👌

Have you looked into the quality of the page visits? You can have 20 visits from bots which will not convert ;)

Great initiative @himanshu_s

I can see a problem where you've included a CTA everything single bite but visitors cannot see your product on homepage

Nice execution using airtable! Excited to exchange ideas

I think you spend too much time on the problem (read as first half of the website) vs describing your solution.

"Following up on job applications made easy"
But following up is the difference between landing that dream job or not

We make it easy to follow up

How

i got the idea - looks useful! What i missed was screens how the app actually looks.
also, in pricing&plans - you have "Lifetime access" and then "Valid for 50 months".
is this a valid offer? seems misleading

No-one wants what you offer. They will use free spreadsheet instead. Time spent on site (5min) is prob looking through sample jobs. That's what people coming to your site are interested in. Try to serve that.

Where is the call to action button on this landing page ?

Session duration is long because your landing page looks like blog article on mobile view.

Use Job-To-Be-Done framework to build this landing page.

If I was you I would have done the following

1. Use One Pain Point Per landing page.

2. One home page , I would have written the job seeker's success statement.

For example :
Getting A Next Job Made Hassel Free

Jobtrackable makes your job seeking activity simpler

The landing page offers nothing to people who are looking for a job, lacks social proof and I don't see how this product helps.

Is this for the states? UK? Australia? Canada? South Africa? They all speak English.

My experience in the UK as a software developer: I got absolutely bombarded with messages on LinkedIn and follow-ups do take time for multiple reasons. You would need to integrate with job boards and convince every single recruiter to use your software, spoiler alert: ain't gonna happen because they use email all the time for everything.

Another problem I saw: The person looking for a job has to pay for this product? At best, you should be selling this to the recruiters but I doubt they'll change their workflow since email is king.

It might help to be clearer (especially 'before the fold') as to what the product does and why it's worth paying for. I didn't start to get an understanding of what your product does until I scrolled all the way down to "Let us handle the difficult work", which is far too much scrolling to get a gist of what the product does.

The story on your website that guides the user as to what problem your product solves is a novel idea, but it requires too much user commitment at such an early stage of the user journey (too much reading and too much scrolling). I would try to make the page more visually oriented and make the main benefits of your product known well before the user has to scroll down.

The menu item for "Hiring !" implies you are hiring, even though the page is about hiring in general.

Also, you really need to be careful when making claims about the number of job offers people will get by using your product. You are making a bold claim by implying that use of your product will result in a 37% increase in job offers. You need to back up your claims.

I've noticed your site isn't optimised for mobile devices: you should make your site design work well on mobile devices.

Finally, please, please, consider getting rid of the newsletter popup that was just thrown in my face ("Join X job seekers and get weekly job search tips"). I'm in the middle of reading and it just pops up without warning. I honestly do not care what conversion rate it might give to your site or to any other, it's a terrible user experience and no site should do it, full stop.

I'm pretty sure I am not the only person that immediately closes any site that has the audacity to display full page newsletter ads in my face when I'm trying to read.

Now I've got the feedback out of the way, best of luck with your new product.

You should put the "Solution? A job application tracker" section right at the top 😁 Looks really good though.

The primary problem I see is that your market is not exactly flush with cash. Job seekers are nearly exclusively low on income, and thus dropping $50 on something they could replicate with Calendar.app and a textfile is probably not high on their list.

Harsh words, true, but that's the mindset you have to overcome, so your landing page needs to talk about why you can't replicate jobtrackable with a calendar and a textfile, and you have to do it well enough to get $50 out of someone who's low on cash already.

Hi Himanshu.

First off, you need a significant amount of traffic to get valid results on conversion rates, so I wouldn't panic just yet. That being said, here are some suggestions.

The 37% more job offers is a strong claim if you can back it up. I would include the source to make it more credible and make it stand out even more. I would suspect users care more about that than the main headline. If they need a job, offers are better than potential opportunities.

Your CTA button is a bit small. That's an element that you really want to stand out. Make it bigger and bolder. And on the sign up form itself, I would briefly restate the benefits and let the user know what to expect when they click the button.

And while social proof is a good thing to include, I'm not sure 132 is a big enough number of users to sway people. In fact, if people see it as too small it could actually dissuade people from moving forward. The opening tracked and reminders set are good quantities, but I'm not sure how much people care about those statistics. How about things like interviews generated or offers received? That's what job seekers really want.

From someone with not alot of experience, lots of stuff to read and seems very squished. Cool colors/designs though. Once I understood what it was, largely relatable and even shared it with a friend whose wife just got laid off at Yelp.

Same comments as the others, it took me a while to figure out what exactly your service was providing. I also found some of the wording confusing and would have to read a sentence a few times to fully understand it (but that could also be because I'm still waking up :) )

Also I'm in no means a pricing expert and I'm sure you've weighed the pros / cons, but job seeking is generally a temporary problem, I wonder if a monthly subscription option would be better? If I'm looking for a job I probably wouldn't be looking to purchase a life time license for something like this, just my 2 cents

Himanshu,

I took a look at the page. I think that bounce rate combined with the duration probably indicates the key problem: people have to work really hard to know what this is for.

Here's a link to a screenshot with markup I added

BTW – did you try the first day of the Demand Curve program? It's free and I've recommended it to a bunch of people to help them work out what their value props are. You can take a look here (note: I have no reason to recommend this to you other than it was amazing for us)

I hope this is helpful to you?
Marc

I don't have a business of my own yet, but here's my two cents:
For the business aspect it's not immediately clear what problem you're solving, and I don't see any value propositions. Most of the sections are just iterating what the problem might be or I might have, rather than the features you have to solve it.

For design the header should one of the most emphasised elements on the page. My eyes immediately wandered away from the header and made it hard to focus on what you're pitching.