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19 Comments

Need to start blogging, but where?

Hi all,

I've been procrastinating for months now about starting a personal blog which will help work on my own brand while building up product awareness. I have a private domain (if required), but wondering where the best place is to start.

Recently, someone said to use Medium because you should "go where the crowd is" while I see so many others using private domains and something like Ghost. Any suggestions would be appreciated.

Thanks!


Edit: Thanks for the suggestions! I eventually decided on a substack newsletter.

posted to Icon for group Bloggers
Bloggers
on August 7, 2020
  1. 2

    Like you, I'm working on this as well; launching month end. Here's my perspective..

    1. Since you're working on your brand, you definitely need to publish on your domain name! You can, then, syndicate elsewhere to reach a wider audience. One such place is Medium.

    If you're writing technical articles, you'll want to consider syndicating to platforms like dev.to, and hashnode.

    Bottom line, publish on other platforms that allows for canonical url - a way to tell Google you own this content and they should rank your site higher. LinkedIn and Free code camp doesn't seem to offer this. Indie hacker does.

    Concerning the tools, you can use :

    • WordPress
    • Static site generator if you're conversant with code (this is what I'm using)
    • webflow for no code tool.

    *you may be able to start with little or no capital if you use either of the last two options.

    I hope this help.

    Shameless plug: I'm working on a free email newsletter on "branding for entrepreneurs". This is me sharing what I have and I'm learning on personal branding. I will be sharing my progress and tactics as well. Its actionable. If you're interested watch out for this space - b.rand.i.ng in 5 days time.

    In case you have any questions, please put them forward, I'll do my best to answer them.

    1. 1

      Thanks, that's a great point! Just not sure how SEO friendly IH blogs are. Loved the point on community though, it's very accurate!

      1. 2

        best option is to do something like a self-hosted wordpress.

  2. 1

    Nothing wrong with going with the crowd as well as building your own audience. What you can do is publish to your own page, then publish to LinkedIn, Medium etc. Leaving a little footnote saying this post originally appeared on XYZ blog at <link>. Building your own audience (on a private domain) will take a lot longer but the value is huge.

    If you'd like regular, SEO optimized blog posts, I just launched a service for that! 😉 No offshoring like you'll see elsewhere. https://contentkoala.com

  3. 1

    If you're looking for the quickest way to start blogging I created a completely free, minimalist blogging platform https://bearblog.dev

    It's open source and you can add your custom domain. My personal blog is there at https://herman.bearblog.dev

  4. 1

    Medium and Dev.to are the ones I use most of the time. They are easy to get started with and you can always move to your custom blog later.

  5. 1

    Start on medium and then you could move after you built up a following

  6. 1

    Since you mentioned raising product awareness, just curious why not blog for your product? Only seeing a handful of indexable pages by Google and the CMS/website space is getting competitive - starting a blog might be helpful (if you go this route, definitely have it on your domain as third party platforms won't help with SEO).

  7. 1

    Especially for personal blogging I'm a big fan of Known (withknown.com). I would stay away from Medium (walled garden).

  8. 1

    Start with WordPress.org, there's a reason why they power 30% of the web :) It's the most popular CMS amongst bloggers because it's SEO-friendly, it has lots of themes, and plugins.

    1. 1

      I appreciate this. They're currently the market leaders, so I get the rational thanks!

  9. 1

    If you are doing a more developer-oriented blog. You should definitely check out https://hashnode.com . It helps you reach audience from day 1 and it is everything opposite to medium. No paywall, easy backups of your articles to your github repo (easy export of your content if you choose to leave) and you can have all this on your own custom domain, so you'll be creating your brand not medium's

    1. 1

      Ahh, it won't be developer focussed, but this is an excellent shout for future reference should I ever decide to go down that route.

  10. 1

    Hey @RichAwo - check out https://midnight.pub. It's a little community of writers/bloggers themed around the concept of a local, virtual pub. Here are example of blogs:

  11. 1

    I think I’ve used almost every service out there. And while “going where the crowd is” isn’t a bad option, it’s also dependent on what you want as far as control.

    I’m using Ghost (self hosted on a Raspberry Pi) right now. Ghost and Medium are both great “just to write.” But they’re not Wordpress.

  12. 1

    There are really a wide range of options.

    If you are looking to build a personal brand, Medium is great. If you are a bit more tech savvy (or enjoy designing websites, WordPress is also a good option). Platform comparison I wrote here.

    Substack is useful if you want to build an email list and start interacting with an audience.

    It also depends on what your product is.

    1. 1

      i don't agree with the medium suggestion at all, but, it is easy to use.

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