Need your advice on my "please pay" copy

by Artem Smirnov

https://twitter.com/uluhonolulu/status/1368250111390846979

submitted this linkon March 6, 2021

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The language is frightening. "Please pay" - so demanding.

CTA should always be about them, what they can achieve by clicking this button. You don't need to use language like pay, subscribe etc.

kevon

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6 years ago
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  Thanks for the feedback, I'll think about what I can put there. The problem is that I have to be clear that this button leads to payment, not to some achievement. "Get XXX" looks confusing, "Upgrade to get XXX" is too long for a button, especially "upgrade to get unlimited unsubscribes with one click".
  
  Artem Smirnov
  
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  6 years ago
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  1. 2
    Hey Artem, I see that now the tweet is "Please upgrade". I would go with "Upgrade Now"
    
    You don't need to "please" someone, seems a bit overly polite. Just get to the point.
    
    Now is a word with sense of urgency, get them to take action now
    
    Upgrade usually associates with a payment, so people should get it
    
    My 2 cents. Hope this helps :)
    
    kevon
    
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    6 years ago
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      Thanks again, how about this version, what do you think? https://prnt.sc/10gubjg
      
      Artem Smirnov
      
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      6 years ago
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        What do you think yourself? Ultimately you're the decision maker :)
        
        kevon
        
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        6 years ago
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