My cofounder & I've been working on a product (an accountability tool to help teams stay on the same page). Currently, we're testing & iterating.
I just found out that an established startup (extremely well-respected in the tech community) launched a product that is almost identical to what we're working on...and in the same niche/target market too. AND they're free at the moment.
Advice on IH & HN for situations like this is that you should (1) target a niche market; and (2) package it differently for this market. But we already seem to be targeting the same niche 😔
I shouldn't worry too much about the competition, but everyone will inevitably compare & ask us how we're different.
Any advice on what we can do to differentiate? Any thoughts?
Thanks so much!!