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Netflix email opt in UX | UI

Yo my homies,

Just going through the customer journey myself setting up an account on Netflix when something took my eye during stage 2 of the process. Posting my thoughts here and I invite commentary.

The "Please do not email me Netflix special offers" text really made me think about opting in (I opted out because i like having my email inbox clean) but it did get me thinking about the psychology behind the structure of the statement.

I can't think of the last time i said 'do not'. It's very forceful and most people don't like being forceful to say no to something they are being gifted. Also ending the sentence with special offers could make people feel special.

Does anybody have any favorite opt in copy writing they find works magic?

on January 26, 2020