I've been an entrepreneur for 4 years now.
One of the things that I think about a lot is price.
These can be deep, scary questions for anyone trying to sell something.
Personally, I've embraced my own flavor of value-based pricing. I've focused heavily on constructing the entire business model around value creation and value communication--I never want to argue or haggle over our price.
This has led us to a fortunate place, but it's puzzling to outsiders.
Many of our clients hire us for $7,500/mo for a scope of work that includes just 4 blog posts.
People think it's insane.
But, our customers are willing to pay these rates because of how we've constructed the business model and positioned ourselves versus the competitors.
I wrote a breakdown of my approach to value-based pricing and how I've gone through the process for my business.
You might find it insightful.