[New Study] Impact of Welcome Kits In Employee Engagement

Recently, I found a cool study by Offineeds that researched the impact of investing in welcome kit for employees.

The Offineeds team analyzed 111 LinkedIn posts by 69 males and 42 females to research the impact (in terms of social share and engagement on posts) of new employee gifts for organizations and employees.

Here are some of the key findings from the study:

1/ The engagement rate on posts updated by female & male users is 347.7% and 46.5% respectively.

2/ The Ideal Price Range For The Most Popular Employee Joinee Kits Is Rs 1000 To Rs 2500 (near $14 - $34).

3/ Data indicate that the most popular products included in kits are Notebooks

• Bottles/flasks
• Knick-knacks
• Backpacks
• T-shirts
• Mugs, and
• Headphones.

Here are some helpful insights we gathered in our research:

• A branded goodie bag is the only tangible connection a new employee can have with the brand when remote onboarding is required for employees working from home.
• A surprise gift is necessary to develop a good employee-company relationship. Every new employee expects some gifts or incentives in the induction period of their job.
• Delivering the welcome kit to the employee’s home is a good way of ensuring that the employee and their family feel positive about the new job.
• It is common for new employees to post updates about their welcome kits when they are delivered to their homes.
• Employees like to sport their company merchandise. Wearing a company T-shirt or a cap is how a working professional may assert his association with a company to people around him.
• The employees may even prefer to gift company merchandise to their close ones.

Read the full research report on employee engagement statistics.