New to Product Launching/Growth Hacking. Best Tips?

Check out indiehackers.com/growth-bites for some solid tips

Since you're at a very early stage you'll need to hustle and promote your website in every possible way. Here are two resources that should help:

1. Library of Growth Marketing Strategies - https://academy.pallav.io/marketing-strategies/

2. How to promote your content - https://syften.com/blog/post/saas_growth_case_studies/

Hey Oliver! I run a newsletter that you might find useful 🙂

It might be cliche at this point but do things that don't scale first.

My strategy early on was to get lots of people signing up to our waiting list, and then sending them email campaigns. Some converted, many weren't really that engaged. Of the 300 people on our waiting list, we had a few sign up for the beta but not as many as expected.

Our early users who gave us the best feedback were people we met in communities and forums, rather than who signed up from our Product Hunt upcoming page, or when we did a big TechCrunch virtual pitch thing.

Spend time where your users hang out. Learn about the things they care about and the headaches they have, design relevant content aimed at them, and soft sell them on what you provide. For your product I imagine there are Facebook groups and places like that where people discuss environmental issues, and how to reduce their impact.

I wrote up some other things that worked well for us here if it's helpful 👍

Whatever you do, do not post your website on Reddit. It's a great way to get banned..... I may or may not know all about that.

This is a fantastic and impactful project @ocarmont - would love to start a conversation with you regarding growth and scale. On Twitter/ LinkedIn?

In short, I'd suggest you 1) identify your ideal users, 2) think which channel/ platform your user will spend time on, 3) distribute via these channels, 4) define the success metrics apart from traffic -> what you want to get from users