Newsletter creators, how do you stand out?

With the sharp rise in newsletters, the online space is becoming more and more competitive to stand out to your readers.

I'd love to hear your favourite strategy that keeps your audience engaged and your CTR as high as possible.

My business, The Cartoon Crowd, serves the newsletter niche especially to provide custom-illustrations for your articles. Need to explain complex ideas? A custom graphic does this super effectively. Want to communicate your message more powerfully? Illustration goes where words can't.

The feedback so far has been awesome, but I'm always looking for ways to do better and bring more to the table.

If you have used custom-illustration before, has it brought the value you hoped for? What did you like/dislike about the process?

Looking forward to connecting with more creators!

Feel free to get in touch with questions, feedback, comments or for IndieHacker discounts ;)