Newsletter for Stock Investors: Landing page feedback
Hi everyone ð
I started a weekly newsletter in which I share a summary of the top market and company news, an analysis of the previous week and what to expect in the coming one.
The newsletter had very good feedback so far and high open and click rates. But I am having difficulties growing it outside of my existent base of followers.
I created a landing page to make sharing it easier. I would love to have feedback from this community:
https://inspectcompany.com/newsletter
Do you have any suggestions or tips that may help me increase conversion rates?
Thank you very much ð
Maybe Have a static sample of whats on the news letter, or possibly last weeks news letter on the landing page. Something to give a better idea of what to expect in the newsletter, so its easier to make a decision if whats in the newletter is valueble to me and I would like it every week.
I double that! For example I would put an old newsletter from couple of weeks ago so that people can get sense of the actual content and decide for themselves.
Thanks for the recommendation, I will definitively add this!
Nice work! I like how you set expectations that each newsletter will be under 5-minutes worth of reading time. Nice way to drive conversion.
I think your landing page could benefit from a stronger heading. As a new visitor to your site, I'm not entirely sure why I should join your newsletter until I read the three points below the primary CTA.
Perhaps something along these lines?
I agree that the header needs to be stronger. Your subheader should list your unique value proposition; which makes you different and worth subscribing to. All of the information to draw you in on the page is below the signup option. The best landing pages always hook the person with a header to get them to read the subheader, explain why they should use the product in the subheader, and a call to action right below that. If they need more information, they will read below your call to action. Give them the info the extra info that you need to get the subscribers who didn't get caught by your first call to action, then put another call to action at the bottom!
It's like throwing out multiple hooks and having multiple types of flies. Not all fish will bite for a certain fly, but will for a different one. The more hooks and flies you put out, the higher the likelihood that you will catch the fish.
It makes a lot of sense, I will try that. Many thanks ð
Nice job.
I would use some free theme that are more "fresh", and more "2019 looking".