Newsletter Statistics

A few stats for you to think about when sending a newsletter.

What's the best topic to talk about in my newsletter?

Subscriber Conversions
Agencies: 4.04%
Arts & Entertainment: 5.30%
Automotive: 5.66%
Communications: 8.16%
Education: 5.65%
Financial Services: 5.31%
Health & Beauty: 5.59%
Health Care: 3.98%
Internet Marketing: 5.94%
Legal Services: 10.98%
Non-profits: 2.17%
Publishing: 9.84%
Real Estate: 4.99%
Restaurants & Food: 7.52%
Retail: 3.74%
Sports & Activities: 9.86%
Technology & High Tech: 6.03%
Travel: 3.07%
All: 5.86%

What's the best time of day to send my newsletter?

Highest Open Rate Time: 2 PM = 22.4% Open Rate
Highest Click-To-Open Rate Time: 7 PM = 15.9% Click-To-Open Rate
Highest Click-Through Rate Time: 6 PM = 3.25% Click-Through Rate

What's the best day to send my newsletter?

Monday
Open Rate: 21.22% Open Rate
Click-To-Open Rate: 13.84% Click-To-Open Rate
Click-Through Rate: 2.94% Click-Through Rate

Tuesday
Open Rate: 21.26% Open Rate
Click-To-Open Rate: 13.82% Click-To-Open Rate
Click-Through Rate: 2.94% Click-Through Rate

How many newsletter issues should I send per week?

OR CTR CTOR % of Marketers

1 33.40% 4.65% 13.91% 49.70%
2 26.87% 3.31% 12.32% 19.39%
3 23.06% 2.84% 12.31% 8.98%
4 21.32% 2.64% 12.36% 5.37%
5 20.39% 2.84% 13.94% 3.97%
6 18.53% 2.06% 11.13% 2.94%
7 16.05% 1.84% 11.49% 3.40%
8 17.79% 2.30% 12.91% 1.48%
9 16.74% 2.11% 12.62% 1.05%
10 15.79% 2.15% 13.61% 0.89%
11 15.48% 2.09% 13.50% 0.63%
12 14.62% 1.79% 12.22% 0.57%
13 13.87% 2.01% 14.52% 0.46%
14 12.79% 2.36% 18.42% 0.82%
15 13.17% 1.47% 11.14% 0.36%

Benchmarks for Newsletters?

Open rate: 20.48%
Click−through rate: 2.84%
Click-to-open rate: 13.86%
Unsubscribe rate: 0.18%
Spam rate: 0.02%

How many characters should I include in my email subject lines?

90-140 receive the highest open rate

Should I include an emoji in my subject line?

Emoji. # of Messaged w/ Emoji Open Rate
YES 3.94% 25.02%
NO 96.06% 22.03%

Should I include a pre-header?

Preheader % of messages OR CTR CTOR
YES 10.89% 27.82% 4.39% 15.76%
NO 89.11% 21.46% 3.32% 15.48%

What should my statistics be if I have x amount of subscribers?

List size OR CTR CTOR Unsubscribe rate Spam rate
1,000 - 2,499 28.26% 4.78% 16.90% 0.31% 0.02%
2,500 - 4,999 23.12% 3.63% 15.68% 0.22% 0.02%
5,000 - 9,999 18.75% 2.78% 14.80% 0.16% 0.01%
10,000 - 24,999 16.80% 2.42% 14.39% 0.12% 0.01%
25,000 - 49,999 15.50% 1.87% 12.04% 0.10% 0.01%
50,000 - 99,999 14.50% 2.28% 15.73% 0.10% 0.01%
100,000+ 11.77% 1.70% 14.47% 0.08% 0.01%
Average 22.16% 3.48% 15.73% 0.21% 0.02%