Next step with the highest growth potential
Within the last year I was able to increase monthly recurring revenue for my consumer app step-by-step to 1K€. I have around 100 organic downloads per day.
Having a lot of different possible areas to improve, I am wondering which is the next step with the most potential for growth:
A) Improve App Store presence (Screenshots, copy)
B) Fix issues in the app that people complain about
C) build new features most users voted for
D) automate email marketing
E) improve payment process
F) fix UX issues
G) go multilingual
H) add specific landing pages for each buyer persona to the website
I) measure, at which step of the funnel most people leave, then optimize conversion
Which steps would you do first?
Not an easy decision.
I’d focus on anything that retains current users and reduces churn since that will lower your CAC.
Afterwards I’d focus on improving features to get closer to product market fit.