Lately, I had a conversation with the founders from this startup https://getnaturethings.com/.
They were building a marketplace for urban gardeners. I asked what was the MVP (Minimum Viable Product) looks like. The CTO - who is a veteran techie by the way - shared with me that they were using available tools like Whatsapp, Zoom, Facebook Messenger, email, spreadsheet etc to acquire early adopters. They have gone through at least 4 different iterations before they nailed down the products that customers really want.
Then, they were using a low-code tool like Bubble to develop a more full-fledged app with a database and things like that.
I think this path is relevant to a not-so-high-tech startup like marketplace. What do you think?
What is your question?
Is it worth investing in a no-code MVP? A cheap and wonderful alternative to test your hypothesis and value propositions? Damm yes.
I also advocate for bubble as one of the most robust no-code platforms out there. We are also in the phase of building up our MVP in no-code, an ed-tech platform powered by AI, with help from a no-code agency in Amsterdam, minimum.studio.
Or are you asking if conducting a similar process that your friends have done may work for your use case?
The process is called product discovery, and it should be conducted regarding the product. It helps you identify the customer goals & pains that help you iterate on the value proposition.
I would recommend reading more about product discovery, especially for start-ups. But also to take a view on lean start-up methodology.
I do think it does not matter. I don't know the product and the industry, but my gut feeling is that they wanted to validate the market-problem-product fit as soon as possible with less money.