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No one is talking in my facebook group

by Jesse Cheng

For my work, I have a group of people that have not met and will not meet until in the Fall. I've initiated polls and conversations in the group but no one is really taking the lead on sharing information or being social in general.

Any one have any experience in creating a better experience with specifically FB groups? (doesn't have to FB) How do I get people to want to build relationships with one another virtually?

Jesse Cheng's avatarJesse Cheng
on April 10, 2020
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  1. 4

    Some thoughts that spring to mind:

    • How important is it that they participate?
    • Is what you are posting actually relevant/interesting?
    • What's in it for them to participate?
    • Are they actually seeing what you post? (The Facebook algorithm often hides it)
    • What's going on in their life right now that means they are not posting?
    rosiesherry's avatar rosiesherry
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    6 years ago
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    1. 1

      Hi @rosiesherry,

      Thanks for the thoughts. I guess there were some obvious questions me and my team haven't thought through -_-

      Specifically the two thoughts:

      "What's in it for them to participate" - we have alot of assumptions that need to be clarified I think...

      "What's going on in their life right now that seems they are not posting" - again, we have made lots of assumptions that because of the current situation (covid), they'd be more active.

      Jesse Cheng's avatar Jesse Cheng
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      6 years ago
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  2. 3

    Keep trying different things. Every community is different. Try enough different things and you'll hit something perfect for your community.

    • You need to take the lead. Commit to sharing 2x a day and see what works.
    • Talk to each member separately. Perhaps use the mom test format to see if they can tell you their needs without you asking "what do you need?"
    • Interview your Community Members and publish each interview. (use @patwalls's Pigeon to send google docs as interviews). trypigeon.co
    • Create data / reports around the answers of the above.
    kamphey's avatar kamphey
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    6 years ago
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    1. 4

      Thanks for the share!

      Interviews certainly help + AMAs are great too, that's what we've been doing in our FB group.

      patwalls's avatar patwalls
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      6 years ago
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    2. 1

      Yeah, I think we've been thinking about this community in the way that it should be similar to the previous ones we had before. Poor assumption but time to make some changes.

      Will check out Pigeon! Thanks @AndrewKamphey!

      Jesse Cheng's avatar Jesse Cheng
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      6 years ago
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  3. 1

    I heard somewhere "offer something they want". Ask them what they want, & what they would interact with

    sevenearths's avatar sevenearths
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    6 years ago
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