No sales after the end of the advertising campaign in Google Ads
https://fundy.cc/
I need some advice. No sales after the end of the advertising campaign in Google Ads. Where to look for a problem? What is wrong with my product?
p.s. https://fundy.cc/
We run Google Ads campaigns (to the tune of several million dollars/year) in a variety of verticals.
Before we could answer your question, a lot more info would be helpful. What was your budget? What countries were you targeting? What sort of bidding and keywords targeting are you doing?
i would love to get answer on this thread
I used a test budget of $ 200 to check the ratio of paid users to free users. I launched an advertising campaign in USA, Canada, India. Keywords mostly revolved around the phrase "List of investors" and "Looking for investment"
Right off, I would say that you probably had a lot of irrelevant users. Those phrases are much too general & the budget is too small to see statistically significant results from that test.
For example, there are 1B+ people in India. I imagine many of them - possible 10s of 1000s a month - will Google the phrase “looking for investment” but that does not mean many are very relevant to your intent.
We usually encourage highly targeted, narrowly focused ads. Even if you pay a higher CPC, it’s better to have 7 expensive yet qualified leads, rather than 7,000 cheap yet unqualified leads.
You recommend focusing on some more specific searches, right? I thought those requests were more than specific. Can I ask you to make an example?
Hi Ivan ,
i know in an ideal situation you want a sale, but you have a free tier, try to focus on that.
how many people register for a free account ? how much people engage with the tool, these are more important metrics , once people use your tool, they will want to have more value and upgrade.
i would change your primary call to action to "try for free" and not "find investors", the free tier lets people experience some of the value you provide , sending people to your subscription page with plans is not a good idea. the customer can not evaluate your pricing as it has no idea of the quality of the investors you are offering.
is 10.000 euro expensive for a car ? it depends on the car ....
i hope this helps
kr
Filip
Wow! Now I look at my product from a different perspective. Hope this helps. Thanks!
Do you have any success stories yet? Social proof could help with conversions.
First sale? https://www.indiehackers.com/product/fundy/i-got-the-first-sale--LnMgeB-Z1KR1uSO9Fj_
If you could get a good review from them you can put it on your landing page!