My job right now (as the non-tech) guy is to manage the marketing, sales, operations, partially the UI/UX as well, and customer experience (once we have customers!).
My baby is called Imvidu. It’s the world’s simplest video editor for entrepreneurs and content creators. Simply put, it allows users to generate transcripts then use the transcript to actually edit the video. Users can also then export videos to custom landing pages, spin into podcasts or turn into blog articles.
Some of the biggest lessons I’ve learnt were actually from my previous semi successful project.
As a non-tech founder, the biggest value I brought was product validation. Validation needs to happen before you start building – hey, it’s easier for us non-techies. I do feel sorry for the technical guys though, as most of the ones I know jump straight into coding!
This has been my focus on the past few months with Imvidu. A common way to validate is to reach out to potential customers. However, knowing there are competitors in the space is good validation too.
My approach for the last start up was simple:
I found conversations just got so much easier once I had something visual to show people. Before that, it was just ideas and all talk.
I started with drawing my ideas on paper, then used a program called ‘Pencil’ on Windows to create a digital version. It’s a free tool and fairly comprehensive for doing mock-ups.
Until I discovered InvisionApp and AdobeXD.
I use AdobeXD and it’s powerful enough to do a high fidelity (detailed) prototype.
You’ll need this for your developers too so they can understand what and how to build the tech. (It’s 10000x better than words.)
Next step could even be a working prototype. With my previous project I actually built a half baked MVP my self using Wordpress. I didn’t even need to code anything. There were enough plugins out there to get the job semi done. You might be able to do the same thing – however there are ample no-code solutions out there too now.
I personally feel this needs to happen ASAP– and can be done before you start building.
I’m currently using Facebook Groups, LinkedIn (personal outreach), and will start blogging soon so that SEO kicks in by the time we’re ready to take on more customers. Regardless, I’m building my user list already.
In fact I had about 60 beta users signed up when I had the idea.
This comes with some drawbacks. Because we’ve done a slight pivot, I’ll need to re-work my user list to see who is still interested in using our platform. So the numbers could dwindle. But hey, I'd rather lose prospects than lost customers when we launch.
One thing I’d strongly urge you to do is to monetize as soon as you can - if you can. I did that with my previous start up. It was a little easier though:
It can’t be done for everything – like the product we have now (or maybe that’s a self-limiting belief?!) but I'd urge you to try it if you feel there’s an opportunity there.
Okay, so we’re still a month or two away before we’re able to take Imvidu to market. If you think you’ll be creating video content (especially interviews, zoom conversations, courses etc), please sign up to the early-birds program so you can get some awesome perks when we launch.
I created my first downloadable - How to Use Video To Grow Your Business. If you'd like it feel free to ping me.
If you like, feel free to follow me on Indie Hacker as I’ll be posting regularly – or at least until we’re doing a few hundred thousand in revenues that I no longer have time to post ;p