Not able to get even 100 signups on my product even though it's valuable and free

I looked at your landing page from my point of view as a software developer and have summarized my observations:

• The CTA "The Quickest way to land a job at your Dream software company" doesn't really tell me what your product is. It could also be an indeed clone or a recruitment agency. Marketing guidelines for developers often recommend to put your focus on the features, not the benefits. It is also good idea to include verifiable values to create trust. For example: "Create a CV based on your GitHub projects and LinkedIn profile in 3 minutes".
• The company logos don't have any context and are therefore currently not very helpful. You should add a text like "Integrates with".
• The scrolling testimonials (?) are a bit annoying as moving objects tend to take away your focus and they also consume quite a lot of space that could be better used to describe your product. They also don't seem to be related to your product, which gives me the impression you want to trick me.
• I am a bit surprised by your choice of OAuth provider. When targeting developers I would consider GitHub a more obvious choice than Google, especially since some developers try to avoid using Google due to privacy concerns. They might not be your target audience though.
• The feature section looks good. I think adding some screenshots or gifs would make it even better.
• The design of the FAQ section could be improved. The huge font size differences don't look very professional and I would limit the maximum width of the text. Otherwise it is hard to read and the text is partially covered by the feedback button.

Maybe you can take some inspiration from https://arc.dev/resume/builder or https://gitconnected.com/resume-builder.

Regarding your Facebook ads: I have the feeling that Facebook is considered dead by many (younger) software developers. I am therefore not sure if this is the best platform for you.

You know the answer ->

Not able to get even 100
signups on my product

because

it's valuable and free

Strangers on the Internet don't care about your good intentions. If it's valuable; attach a price-tag to it.

If you are offering enough value; people will use it anyway.

I'll tell you a lesson I learned running my community of engineers for over 15 years. In the initial years, the site attracted 100 sign-ups every day. But I was convinced it could get 500+/day if I make it easy for them to sign-up.

No. It didn't matter. Only ~100 people would sign-up.

In fact, I made it even harder for people to sign-up. The sign-up rate short up to about 150-180/day. People perceived it as 'harder' to get and signed up.

The answer is always the same, by starting with building a product instead of starting with marketing.

Marketing always comes first. Market research informs everything else, from positioning, to pricing, to the business model, to the market segment you're going after, or the exact copy you'll put on your page.

All the comments below are bandaid solutions that do not attack this problem at the root: starting with the cart in front of the horse.

As a software engineer I'll be honest the landing page doesn't seem compelling. It's lost with a lot of promises, but my brain instantly goes what's the catch? Why would someone from Google give me a referral that doesn't know me. I think there's a lot being offered and it's not clear how. You're solving a million things at once. Frankly just- Meet a Google Engineer, Get Advice One on One, Get a Referral by itself would be an instant sell. This landing is way too generic and doesn't seem convincing, and don't forget engineers are skeptical and analytical (it's part of the job).

How many visitors did you get so far? Even if it's free, it still needs effort from a user to start using. How are you marketing it apart from Facebook ads?

You can try posting about it on Reddit where there are thousands of software devs looking for advice on how to create a resume. I created a blog post to help people find the best place (and what to) post on Reddit.

You can check out /r/jobs, /r/resume, /r/resumes, /r/sideproject, the learning subreddits for programming etc. and post there.

I also built a social listening tool that has a free tier that you could use to find people. I'd recommend setting that up as well and using the keywords: "resume builder", "create resume", and "build resume" (or just "resume", but you will get a lot of irrelevant results in that case).

You should validate if it is truely useful.

Does site works? i am unable to sign in

What was the content of your Facebook ads?

Did you speak about pain point and benefit

Or did you speak about features like the poster you have shared above?

yeah I recommend touting your features to people who visit your site because going off my personal experience, people are skeptical of small services and need to have something big to convince them it's something they should use.

Did you get clicks on your ad?

It seems to me that the ad is full of buzz words and marketing terms. Most engineers hate these kind of things, impact calibrated? ATS Compliant? What’s that?

Also most developers have ad blockers, so it is hard to reach them with ads.

I know it's been mentioned a few times, but I would refuse to sign in with Google OAuth even if it's a free product that miiight be able to help me. Add other login options.

Just went through your website and I couldn't figure out where/how to sign up. I went through it a couple of times, I couldn't see any call to action or button for signing up. Thus, it's possible that people land on your website but they are not signing up because they can't figure out how/where to sign up for your service.

I feel Facebook is not the right marketing channel for this kind of service. Instead, you should be focussing on platforms like:

1. LinkedIn. Post on LinkedIn. If you have connections, then a large percentage of them would be looking for new job opportunities, and are most likely to try your service to shine their resume.

2. Reddit. A lot of suitable subreddits like /r/resumes /r/resume /r/jobs
   Here's a list of subreddits that contain the word "resume":
   https://www.reddit.com/subreddits/search?q=resume

Search for more subs with keywords like "career", "job", "freshers" etc.

3. Forums of coding platforms like Leetcode, CoderRank, HackerRank, HackerEarth, etc.

4. Other dev-related platforms which provide an opportunity to start a post or thread.

5. As someone suggested, use the Twitter hashtag #buildinpublic. You don't need to post daily, but be more or less consistent.

6. Use GitHub (and possibly LinkedIn) OAuth instead of Google.

7. Create a showcase/template section and put some of the resumes created using your service.

This was about the marketing part.

Now, let's talk about the product itself.

You promise a lot. And I mean a LOT.

1. How are people actually going to get referrals? Let's say I sign up today, how is your service going to get me a referral for my dream company? No, I am not talking about X months down the road when you have hopefully already built a strong community. I am talking about TODAY. How does one get a referral, if they sign up at this stage?

2. "Practice Interviews with Real Interviewers"
   Do you actually have real interviewers at this point?

3. "Learn the latest Tech"
   Have you already curated the resources? I don't see any such link on the website.

4. "Discuss all things Tech"
   I don't see a link to any discussion forum, or discord either.

It is quite possible that users will be put off by extravagant promises on the site.

This is not to discourage you, but my attempt at giving you some honest feedback.

Hey there! It sounds like you've been working hard on your dev referral website and the resume builder tool. It's a bummer that you haven't been able to get 100 signups, especially after running a paid ad on Facebook. Here are a few things that might be causing this issue:

People might not know about your product or how it can help them. You could try reaching out to online communities or writing guest blog posts to promote your tool.
There might be a lot of similar products out there, making it hard to stand out. You could try highlighting unique features or benefits that set your tool apart from the competition.
If users are having trouble with your product or don't find it valuable, they might not be motivated to sign up. You could try gathering feedback from users and making improvements based on that feedback.
Paid advertising can be expensive and may not always be effective. Make sure you're tracking the results of your ads and getting a good return on investment.
It might also be helpful to get some advice from others who have successfully launched and grown products in the past. Keep working on it and don't give up!

Hey Thomas Chiranjeev,
I read your post because I wanted to test your Project.

At this point, I recognized that you build a resume builder, and the nice Thing is that I am in Resume Building Process at this time.

Quit happy to find your Project. I will vist you for a Test.
Thanks Thomas

Look up as many related Facebook and LinkedIn groups as you can find and post this there repeatedly for some weeks. This is STILL the best content promotion advice you can find on the internet, as it simply WORKS :)

If you can't convert people to sign-up - it means you have a problem on top of your funnel:

• I don't understand what you are offering me. Sign-up is a trust process, it requires effort from users.
• I don't see the value
• You list features, not problems you are solving
• The product doesn't look polished. Today to gain trust, the product really needs to look at least legit.
• Getting sign-ups is not about listing features, but getting people to understand what you are offering (not the same) and what can you solve for them.

It might sound harsh but I hope you just take it as a feedback to improve.

I’ll be honest the website hasn’t been optimised for mobile viewing. Animations are not subtle and look a bit outdated. Testimonial cards are squished together.
Try to fix these. Make UI cleaner and readable.

You need to figure out how to make visitors differentiate the product from the many other larger job platforms out there... what's the special sauce?

It's a marathon not a sprint!

Trust me, you'd rather build a high-quality audience/user base slowly than a crappy user base quickly.

Take time to provide value consistently over time and you'll build a loyal audience that will follow you the entire way through this journey.

Good things take time!

Even after running a paid advert on Facebook!

While the ads are cheap, I have found them to be very low value. I would recommend joining communities of early-stage developers, interacting with them, adding value, and then proposing your offering alongside it.

If you are excited about what you built, share that excitement. Offer some folks guidance when creating their resume. This does not have to be a massive time sink and does not need to be something you do forever.

You can also partner with some career coaches. You would be amazed how many people will be willing to help in return for cross-promotion. Here are two Discord communities for you to start with.

https://discord.gg/ugNmjYsU3v and https://techinterview.guide/

Most importantly, don't give up!

Hey Chiranjeevi,

Nice product.

Do you have your marketing plan ready?

Have you done A/B tests for your landing page?

I see you have mentioned that you ran paid FB ads, is it possible to share the ad creatives you are using?

Let me know if you need guidance love to help.

Have you done any interviews with devs to see whether the product solves an actual pain point for them? It's fair easier to just cold outreach to 10 people and ask them to give you feedback than it is to get signups via FB ads.

Hey @vonn nice product there,

I would suggest you to start doing some build in public in case you haven't.

Sharing your progress with other people, specially devs that may be interested, is very useful in order to gain more users and build a community.

Also, how long is a while ago? A week? A month? A year? Depending on the amount of time 100 users may be a lot

Finally, I see you can only sign in with Google. Have you considered adding another way to Sign in? Some users may not have a Google account or wouldn't want to use it.