Not everybody is your early adopter.

Getting early feedback is crucial for a product’s success. But most founders make mistakes when it comes to identifying the right early adopters.

Early adopters are the people who

▪️ appreciate and understand new technology, product vision
▪️ look for exclusive early benefits/discounts
▪️ actively look for early trials and beta sign-ups
▪️ do not rely on well-established references when it comes to buying decisions
▪️ do not mind inevitable bugs and glitches in the product
▪️ will be willing to use a product that isn’t complete

While it may be really tempting to use your existing network/connections as early adopters, it’s important to remember that only the right audience can help you attain PMF.