Not getting new customers? let me show you how I get my first customer before launch

Recently, I started reaching out to people about my business: a fractional CFO service for tech startups.

I have been managing startup finance for my network of portfolio companies for the past several years and I decide to start taking on external startups.

I asked myself: what's the best way to reach out to startup founders?

After tons of research, I decided LinkedIn is probably the most effective way to communicate with startup founders. Also, my LinkedIn profile speaks a great deal of credibility for my experience.

During my research, I found this place online offering a database to the most recently launched startups with their funding status. (email me at ethan@ethanlu.co if you want the site info)

I went ahead and sent a simple intro message to the first 10 people I found in the database. (watch out for the invite and message limit on LinkedIn) Out of those 10 people, one became a customer 2 weeks after the initial LinkedIn engagement.

I realized one thing from this exercise. Getting sales is a numbers game. The more people you engage, the more sale you can get.

You can check out my fractional CFO service at www.SMBFinance.co