Not sure of next steps - How can I reach my customers?

I got some feedback last week that it's a bit unclear on the homepage what the product does, so I tried to improve the story. I know it's not perfect, but I think it's better & I've feeling like additional efforts are going to have diminishing returns. Ok... now what?

If I'm honest, I'm still really unclear around who I should approach / how to approach potential customers. My guess is that they are small companies that want to improve their websites & understand how users are using their products, but I can't think of a way to reach out to companies without sounding spammy, which has always been a fear of mine. On the other hand, I'm not sure how to search the internet for "people who want to have a better understanding of user activity on their site"....

I'm an engineer, and my excuse has always been "that's not the kind of thing I'm good at".. but now I really want to figure it out. I'm just not sure how :-P Does anybody out there have advice? What has worked for you in the past?

-Robert ([email protected])

P.S. I'm really interested to make some meaningful & mutually helpful connections here on Indie Hackers (have made a few great ones so far!).. Please reach out, I'm happy to share or help you in any way I can!