Obsessed with your landing page?

I often see posts around here about people asking for or offering to roast landing pages. Everyone wants to improve or optimise their landing pages, but that begs the question; what does 'improve my landing page' mean to you?

I'm slowly inching my way to a new side-project idea that involves conversion optimisation for landing pages or newsletters and want to get a better understanding of what some real, common goals are. Is it audience-building? Trust and brand-building? Client onboarding? Idea validation?

I tweeted about it too

When you're obsessing over your landing page and trying to get it just right, what are you actually trying to achieve?

And if it's an amalgamation of multiple goals, what weights would you attribute to each goal?

For me, my landing page goals are usually;

• 60% onboarding/signups
• 30% SEO
• 10% Brand building

Thanks, hackers!