October Income Report & Analysis: $3,193 profit (-44%)

My October revenue was over $6K. In addition to my usual sales, I got some extra revenue from affiliate sales, sponsorships, and a bit of consulting work I did for a friend's company.

But I spent $2,600 in outsourcing costs for my new website, meaning that my net profit went down.

Here's the breakdown:

SALES

Course Sales: $3,148
Affiliate Sales: $1,335
AdSense: $86
Sponsors: $480
Consulting/Training: $822
TOTAL REVENUE: $6,256 (+2%)
EXPENSES: $3,062 (+629%)
PROFIT: $3,193(+94%)

OTHER METRICS

Email subscribers: 20,390 (0%)
Unique visitors: 41,100 (+0%)
Page views: 58,100 (-0%)
YouTube views: 30,100 (-10%)
YouTube watch time: 1,700h (-12%)
YouTube subs: 30,978(+460 = -20%)
New videos: 0
Twitter followers: 10,300 (+8%)

ANALYSIS

In October I did some interviews and hired a very good web developer to start work on Code with Andrea 2.0. I did a lot of integration work on the website myself, while he was working his magic with CSS.

I also continued working on the project for my new course and started posting some short video previews for people on my waitlist.

I moved my site to Vercel (from Netlify) which boosted speed quite a bit.

Content-wise, I published three new articles and repurposd some previous course content as a mini-course on Udemy, which earned a bit of extra sales.

Looking forward to launch my new site in November!