On Pivots and Restarting Communities, Startups

In times like a pandemic, pivoting is more important than ever. 💪 Quite the pivoting resume you got there.

Just shared a few high-level thoughts about pivots and restarts... the TL;DR:

Community, All The Things.

There are two lessons that I want to share with you, the first is obvious and the second is not as obvious:

1. Your original idea is unlikely to be the idea that eventually builds the business. Meaning, the original idea may get you started and headed in the right direction but there is a very good chance that the product that will eventually make you money will not be the one that you started with.

2. The community that you build for the first iteration of your business / project can also be the community for not just the next iteration but also the next project! Meaning, as you build the folks in your larger orbit may decide to follow you, not just the project, thus growing the larger community around you and your personal brand. Be like Horst Schulze and be excellent (and kind) always.

Hope that helps and encourages you!