Onboarding feedback
I'm currently trying to improve our customer journey from free plan to paid plan at inBeat (inbeat.co). Luckily, we have a lot of free signups (I reckon the product is a little bit clickbait), but our conversion to a paid plan is around 1%... Which is pretty painful to watch.
I'm banging my head against the wall here looking for a solution. I have the feeling that people can't really see the value of inBeat without creating a full campaign, export it and outreach those influencers. The A-HA moment is when those influencers get back to you and wants to collaborate. But that's a pretty long onboarding and it involves some manual outreach (since the tool is for influencer discovery only).
If you have some spare time or ideas, I'm actively looking for feedback. And I'll be glad to provide as much free credits as you like so that you can test the full product out. 🎉
Thanks for your help 🙏
@funnydarwin have you tried talking to the people who converted and asked why exactly they converted?
and I guess you'd have to have a similar conversation with your free users who haven't converted, see what part of the usage they are dropping off at? Do you track that? Or you could just talk to them and ask that.
I'd love to test the service out later today and give you more suggestions. Looks really neatly done!
Thanks for the feedback. We tried to engage with our user through Intercom, but we are getting really low (to inexistant) response rate. Especially for users on the free plan. We tried some automation + some custom outreach, to no vail. Maybe we should outreach directly by email, or we are not outreaching with a good timing. Please do let me know if you try it out, I'd be more than happy to have your suggestions!