One of the biggest myths in startups:
One of the biggest myths in startups:
"If the product is good, people will find it."
They won't.
The internet is full of great products that nobody knows exist.
Not because they're bad.
Because discoverability is a skill.
The founders who consistently grow aren't necessarily the best builders.
They're the ones who understand:
→ Where their audience hangs out
→ How to launch repeatedly
→ How to create visibility beyond launch day
→ How to turn attention into long-term traffic
Building gets you a product.
Distribution gets you users.
That's why we've become obsessed with launch amplification and discoverability at Aura++.
Because the best product in the world can't help people if they never find it.
What's generated more users for you so far: building new features or improving distribution?
#indiehackers #buildinpublic #startupgrowth #seo #marketing
