One Simple Trick I learnt For Validating a Great Offer

Few years ago, I was helping my friend's medical aesthetic clinic to analyze when she has so few customers. She handed out over 500 one page brochure but very few people took the offer. So we began to interview a few people in the target audience group. After reading the brochure, one person said one thing that I still remember up till today:

"What's so exciting about this brochure?"

Ever since then, I always ask myself this question whenever my offer/ad/landing page is not working.

Hope this helps!