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One-size-fits-all pitch is old school, but how to personalize it?

Nowadays you see everyone saying: "Forget a one-size-fits-all pitch. In today's marketing landscape, personalization is king."

Why? Let the numbers speak:

80% of consumers are more likely to do business with a company that personalizes their experience. (McKinsey & Company)

71% of B2B buyers expect personalized content that addresses their specific needs and challenges. (Demand Gen Report)

58% of consumers say irrelevant marketing annoys them and makes them less likely to buy from a brand. (MarketingSherpa)

But do these people tell you how to personalize it efficiently?
If yes, do tell me too - I am researching this bit.

If not, then here I am telling you -

It's always about understanding the person's personality -

What is their personality type?
What are their triggers?
What are their energizers?
What is their communication style?
What is the best icebreaker for this individual?

Now, if you agree with this, don't you think a single tool that could get this data is saving your time multifolds? Instead of multiple AI tools?

Let's connect if you are interested!

on January 11, 2024