One thing I’ve changed my mind about as an indie hacker

A launch doesn't have to be a single day.

The usual playbook is:

Build → launch → hope people show up.

But there are so many smaller launch opportunities that it can make more sense to build a sequence.

For example:

Week 1: Pre-launch platform
Week 2: Weekly launch board
Week 3: Niche platform relevant to your audience
Week 4: Another launch/community opportunity
Later: Product Hunt

Each launch becomes a small experiment.

You can learn:

→ Which audience actually cares
→ Which headline converts
→ Which screenshots work
→ What questions people ask
→ Where your traffic comes from
→ Which platforms are worth repeating

That thinking is what led me to build Product Hunt Alternatives:

https://producthunt-alternatives.com/

The site ranks 59 alternative launch platforms and helps founders choose based on audience, SEO, ease, community, cost, and traffic potential.

The bigger idea is:

Don't ask “Where should I launch?”

Ask:

“What should my launch sequence look like?”

How do you approach launches for your products?