Online marketplace for Farmers

Hello Eljay,

I'm not sure about exact functionality of your app, but I'm guessing it provides a way for people to order food from farmers. Is that right?

If so, that's an idea I've explored a little before. Looking at some players in the field, talking to people who source food from farms, and going to farmers' market, I made the following conclusions:

farmers' markets are more about the experience of a community event than the utility of getting groceries
variety and quantity of good provided by local farms is limited
many popular fruits and vegetables are sourced from countries with cheaper labor, so local farms don't grow these
some farmers feel they are too small to deal with a delivery service/online sales
most services provide a subscription service where you get a box of produce, but not necessary any specific goods

Local farms as an occasional supplement could work, but not as a main source.

I hope that was useful. Happy to discuss more.

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1
Hello Eljay,

I'm not sure about exact functionality of your app, but I'm guessing it provides a way for people to order food from farmers. Is that right?

If so, that's an idea I've explored a little before. Looking at some players in the field, talking to people who source food from farms, and going to farmers' market, I made the following conclusions:
- farmers' markets are more about the experience of a community event than the utility of getting groceries
- variety and quantity of good provided by local farms is limited
- many popular fruits and vegetables are sourced from countries with cheaper labor, so local farms don't grow these
- some farmers feel they are too small to deal with a delivery service/online sales
- most services provide a subscription service where you get a box of produce, but not necessary any specific goods
Local farms as an occasional supplement could work, but not as a main source.

I hope that was useful. Happy to discuss more.
artur124

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5 years ago
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