Only 4% of Startups get to series A - How to be inside the 4%?

PART 1 OF MY UPCOMING BLOG POST
"My Saas Journey to 10K Users"
This part is called

Perpetuum Mobile of Tech Startups

The world of Tech Startups moves at a fast pace. By some statistics, there were 2 - 3 new tech startups launched everyday in 2019, and that number surely went even higher by now. A shocking 90% of startups fail, and only 4% live to see their series A.

So the Perpetum Mobile of Tech startups musters a lot of new products and solutions, and, unfortunately, most of them do not succeed, and fail really quickly. So, you see how a startup can be under pressure to get things done super fast and show growth as quickly as possible.

I am proud to say that about a year ago I was the first new employee acquisition Treblle made before starting to grow the team in other directions. Of course, Vedran and Darko already put things in motion a month or so before I was in the picture.

This turned out to be a blessing for me. The company's digital marketing strategy was already being taken care of by Ivo, Aleksandar and Stefan from Solveo. They were a great help to me while I was getting onboarded.

They have already put things in motion and were getting Treblle “out there” through social media posting, referral links, SEO, content, PR, and some good ideas like launching on Product Hunt and some other listing pages. I was basically a long for the ride in the first few weeks.

If you are trying to get inside a tech startup be prepared to learn fast and learn a lot. I am not a developer, so I took every chance I could to learn what is an API, how API monitoring and observability work, why companies need this kind of tool etc.

One of the things that really helped me was sitting down for interviews, be it with potential clients or with potential new co-workers. I heard Treblle explained by Vedran and Darko again and again, and each time I learned something new.

Just to give you an example of how dynamic it can be. During my first few weeks in, the team was already preparing to launch a new and refreshed-looking website. At the same time, we were preparing for Websummit and our first Product Hunt launch.

Seemed like I had a lot on my plate almost immediately. Turns out, if you want to succeed, you simply have to find a way to deal with it and get the best you can out of it.

Key takeaways for new marketers in the developer world:
- Find ways to learn fast 
(sit in on meetings, ask many questions)
- Be proactive as soon as you can
- Be prepared for a lot of things happening 
fast and at once