Oops. I forgot to tell you what my SaaS actually does 🤦♂️ Meet Cutria 🎬
Over the last few days, I’ve had an absolute blast here. My posts about niche SaaS marketing hit the front page, and the discussions in the comments gave me months' worth of insights.
But today, I realized a hilarious, rookie founder mistake: I’ve been talking non-stop about how I market my app, but I never actually explained what it is.
So, it's time to pull back the curtain.
Meet Cutria (derived from "Cut").
Tagline: Intelligent workspace for video creators.
Links: Website | Web App (Also available on iOS & soon Android).
Here is the core problem: Video production is a mess. It’s a mix of Notes, Google docs, chaotic WhatsApp voice memos to editors, and endless Google Drive links.
I designed Cutria to fix this by growing alongside the creator. Here is how the user journey evolves inside the app:
Stage 1: The Beginner (From Spontaneous to Professional)
Usually, beginners shoot spontaneously and edit the same way. The result? Messy videos. With Cutria, it starts with a mobile app on the subway. They jot down an idea. At home, they convert that idea into a Project, breaking it down into scenes and to-do lists. Suddenly, instead of rambling on camera, they are shooting with a plan, proper lighting, and a clear script.
Stage 2: The Experienced Blogger (The Content Pipeline)
This is where the magic happens. Experienced creators waste hours explaining their vision to editors. In Cutria, they use the timeline feature. They create blocks, add assets (screenshots, PDFs, MP3s), set exact durations, and write descriptions. The video editor just opens the workspace and follows the blueprint. No more 3-hour meetings. Plus, they build a pipeline: Project 1 is planning, Project 2 is shooting, Project 3 is in the edit.
Stage 3 & 4: Pro Teams & Production Studios
As they grow, Cutria becomes a pocket studio. Pro bloggers can invite their entire crew. Production studios get dedicated workspaces to manage multiple clients simultaneously without mixing up assets.
The Business Model (Value-Based Pricing)
I wanted the pricing to reflect the exact stage of the creator’s career. I decided on 4 tiers:
🌱 Personal (Free Forever): ∞ Ideas, 1GB Storage, 1 Project Slot. Designed as a lead magnet for beginners to test the system. You can only work on 1 project at a time. No team members.
🚀 Pro ($12/month): ∞ Ideas, 10GB Storage, 3 Project Slots, 1 Crew Member. Built for the "Pipeline" (planning, shooting, editing). They can invite 1 editor to the workspace.
🎥 Team ($29/month): ∞ Ideas, 50GB Storage, 10 Project Slots, 5 Team Members. For pro vloggers with a dedicated team of writers and editors.
🏢 Studio ($99/month): ∞ Ideas, 100GB Storage, Unlimited Projects/Workspaces/Members. For production agencies managing multiple clients.
I’m currently onboarding early adopters and watching them break my UX in real-time (it hurts, but it's valuable).
I'd love to hear your thoughts, especially on the pricing model! Do you think limiting "Project Slots" (active projects) is a good trigger for upgrading from Free to Pro? Let me know! 👇
