Opinix reached 27 users. Now I'm looking beyond signup numbers.
Yesterday Opinix ended at 27 users.
A few days ago I was celebrating reaching 25, and one participant had completed two surveys.
That was useful, but it also raised a bigger question:
What actually causes someone to complete a second opportunity?
So I'm changing what I pay attention to.
Instead of just looking at:
How many people signed up?
I want to understand:
Signup → opportunity viewed → opportunity understood → started → completed → reward → next opportunity available → second completion
The "next opportunity available" part is especially important.
A participant ca't complete something that isn't there.
So I'm separating people who:
never completed their first opportunity
completed once but had nothing else available
had another opportunity but didn't continue
came back and completed again
I'm also starting to track acquisition sources more deliberately so I can eventually connect where someone came from with what they actually did after signing up.
27 users is nowhere near enough to declare a trend.
But it is enough to start asking better questions.
I'm going to keep testing this and see what the next 25 users teach me.
The “next opportunity available” split feels like the important one. I’d also separate “nothing was available” from “something was available, but the user never noticed it” — those are two very different product problems.
Do users get notified when a new opportunity appears, or are they expected to come back and check?
Separating "had nothing else available" from "didn't come back" is the right cut — most funnels hide a supply problem inside what looks like a retention number. At 27 users I would hold off reading much into acquisition-source to action: the source mix stays too lumpy to separate from noise until you're at a few hundred. One thing that helped us is instrumenting "opportunity available at the time of return" as its own event, otherwise you can never tell a dead end from a churn.
bucket two is the one that matters right now. completed once but had nothing else available is a supply problem, not a retention problem, and no amount of email fixes it. if that bucket is the big one at 27 users, the next 25 teach you about inventory, not engagement