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Optimi - Turn your website into a sales machine. Your website deserves better. Let’s make it work harder for you.

Hey 👋 I’m Kimberley. I’ve spent the last 9 years helping businesses fix the same frustrating problems with their websites:

  • Pages that get traffic but don’t convert
  • Messaging that doesn’t land with the right audience
  • No clear funnel or strategy behind the site
  • Competitors pulling ahead because they understand their market better
  • Wasting hours (or $$$) trying to figure out what to change next

After years of manually doing audits, research, and strategies for clients, I decided there had to be a smarter way.

That’s why I built Optimi https://optimi.studio/
🚀 — a free-to-try platform that works like your own CRO consultant. It:
✅ Audits your site for conversion improvements
✅ Deep research for your customers’ voice + feedback
✅ Uncovers monthly market and competitor insights/movements
✅ Suggests funnel strategies & writes the content for you
✅ Generates content & re-optimises your pages for conversions

My tool is the first on the market that does website analysis, competitor research, voice of customer, and content ALL with Conversion Rate Optimisation (CRO) at the forefront. Neil Patel recently said that he believes CRO will be more important than SEO in 2025 onwards. So I reckon it's about time websites with a CRO focus had their time to shine!

I’ve just launched Optimi as an MVP — and you can try it free for 14 days.

If you’ve got a website that feels like it should be performing better, but you don't know why it isn't, this is for you 👉 https://optimi.studio/

on August 28, 2025