Original ways of capturing email addresses?
https://tryprosper.com/
Writing about original ways of capturing email. I have two good ones:
For video => https://tryprosper.com/
For subtlety => https://www.pcgamingrace.com/
Anyone else know any good ones?
I like the approach Laura Elizabeth uses on her Design Academy site:
https://www.designacademy.io
Basically she has a (really good) email sequence mini course as her primary CTA. Of course, this ties in perfectly with this being a site that sells a design course for developers but I think similar approaches could work well for other types of sites as well. Start with adding value for free.
I don't know.. Sure it converts as hell, but to me it looks like some kind of a panopticon that follows you through the whole website. It just doesn't feel right.
Love this. That is one crazy optimised website. Thanks :)
I wonder if she has tested removing the email sub form and the links in the navbar.
The goal of the website is to convert visitors to paying customers. Not to sign up to an email course. That would be a good exit popup.
It's not that black and white in this case. I would be very surprised if the choices she's made were not very deliberate.
You need to realize what she's selling, first, and what the best way to get there is. The quality of those emails basically act as a free trial of the content that's inside her course. You get a feel for her approach and if it's a good fit for you. Then, only then, does she sell anything to you (if I remember correctly). I don't know what her conversion rate to her paid course is but I suspect it's pretty damned good.
And she's gotten you onto her email list regardless. Key point here.
Don't underestimate the value of having a large, highly targeted email list. She can continue to launch course products to that list over time. Entire companies have been built on the backs of email lists.
Would be interesting to see as well if it was intentional or she heard it somewhere and never tested.
But if the visitor is on the site they have intent they want to get better at design. They don't want an email course right?
That is why I recommended having an exit popup.
Having a list is important but the goal of the list is to make money.
wow this is a very clean and lovely site! thanks for sharing
I built and then used Zigpoll to run an email capture campaign on my e-commerce site and it was really effective (https://www.zigpoll.com).
The flow is something like this:
It was definitely worth the $250 we spent on the gift card. We captured around 10k emails this way in about a month.
You can see an example here: https://www.zigpoll.com/examples if you click "Offer a Giveaway for Email Capture" on the eCommerce column.