We launched auth APIs just a few months a go that targeted how and when auth should be used instead of how it is being used currently.
We had a massive EV startup drop auth0 so they could create a frictionless user flow with us! You can try it out here https://www.vyro.com.au/
That screenshot was courtesy of the CEO & Co-Founder at Vyro
Quite a cool experience as a founder.
www.ezid.io