Our first PH launch got 20 upvotes. Our second got 8. We're launching a third time anyway.

Most people treat a bad Product Hunt launch as a sign to move on.
We launched twice. First time: 20 upvotes. Second time: 8 upvotes somehow worse.

The rational thing would be to stop trying.
But here's what changed between launch 2 and launch 3:
Users kept asking the same question after finishing the competitor analysis and PRD: "Okay, now what? I still have to build the actual screens myself?"
So we built that part too. IA structure and wireframes that flow directly from the PRD. Same session, no switching tools. And now MCP support so it connects directly to the dev workflow.

We went from "here's your market research" to "here's everything up to handing off to a developer."
Is it a better product? We think so. Will that translate to PH upvotes? No idea. We've been wrong about that before.

For those of you who've done multiple PH launches does a genuinely better product actually move the needle, or is PH mostly about launch-day hustle and network? Trying to figure out if we should be optimizing the product or the launch playbook.