"Our product is good, we just need to fix marketing"

Sorry for breaking it to you.

But no.

Here's why.

1) If you think your product is good, you haven't shown it to enough people

You built a thing for yourself. And you like it.

Cool.

But the second you ask real users to roast it, you will learn that your product isn't good.

It's a pile of crap that some people find good enough to pay money for.

And at this moment, you will stop telling everyone about your superior product. A shortcut to become humble.

It will never be good for everyone.

You can improve UX. Cover edge case. Add valuable features. Improve onboarding.

Stop describing your product like a finished masterpiece. It's an ongoing experiment.

You might become good for most of your audience. In 5-10 years. But for now, cut the BS.

Experimenting with the sales offer is marketing.

Adding new features is product.

Adding new features to improve the perceived value of your sales offer is ...?

Marketing is not just about acquiring users.

It's also about finding the ideal customer (and pivoting the product)

It's also about increasing the conversion rate of your marketing funnel (and improving the first product sessions of new users)

Every time you do marketing, you improve the product. Every time you improve the product, you do marketing.

They are inseparable.

Embrace that your product is shit for most users and good enough for some
Stop thinking that more website visitors will solve your problem
Get more honest feedback on your product's value and UX from your users and seasoned Entrepreneurs
Run usability tests of your landing page, pricing page, and the first product session
Ship power features that reinforce your value proposition and will be used by - 50% of customers
Spend more time improving the conversion rate of your marketing funnel than acquiring new users

Lying to yourself about the product's quality is understandable.

But not very useful.