Our SaaS product is finally live, trying to increase traffic and signups
Hey everyone,
I am new here and I thought I might share our landing page.
Our product is already quite evolved, stable and feature-rich, with some users and interested people.
It's a new approach (using machine learning) for a certain medical practice.
But I think it's difficult to get started on this market without the help of big corporations.
I would love if you can give feedback on our landing page, website text, app screenshots...
Maybe we can compare our app to the simple software that comes with microscopes used for this technique?
We just started marketing our product and building a social media profile, blog, newsletter and some google ads, but we are a bootstrapped startup with finite resources and I am the only one doing development of any kind.
The landing page: https://capillary.io
Thanks for your feedback!
Hey, nice landing page!
The highest-leverage change you can make is to add some testimonials, ideally with names, photos, and titles. That'll help visitors quickly decide if they're in the right place ("Do people who do what I do ... use this?") and will address hesitation due to lack of trust ("Is this thing real? Does it work?")
What jobs do your current users hold? How did they find you? (Or how did you find them?) Depending on the answer you may be able to streamline your marketing activities (and save $ on Google Ads :)
Thanks Brian :)
Right, I think that's the next section missing in our landing page. I am planning to add testimonials by doctors and organization clients' logos (such as hospitals) given they agree to be there and they are happy with the service.
Would you add screenshots from the features page directly in the landing page?
That's a good idea. Or even just a single product shot in the hero section.
It's tricky to capture a single image that conveys what the product does, but if you've got one, it would immediately address any "Is this thing even real?" fears on landing.
Do many visitors watch the video? Do visitors who convert tend to watch the video?
Thanks Brian, I will give it a shot, first find a nice-looking and sort of representing screenshot of the app and show it on the top of the page.
I don't have that kind of tracking set up (to see what actions people do before registering) but I will consider it.
I'd like to help with this part! Send me an email at bdh (at) briandavidhall.com if you're open to that.