Over 16k views in 48h with only 700 connections - 5 reasons why my LinkedIn post got picked up.

On Thursday morning, I posted my career update on LinkedIn, where I shared that I'd left my full-time employment to start working on my SaaS.

That post had a single goal: I wanted people in my region to know of my product's existence, how and when it can help them.

Given I only had 700 connections, it went way above my expectations so let me share five techniques that I believe bumped up the view count.

The topic 💡

This is the core as if your content has no value, then chances are it won't fly.

In my case, I had a catchy topic. In Sweden, it's not uncommon to see that someone from your network changes jobs. But it's rarer that someone left their job to start a company - especially during the Pandemic.

This laid a good foundation to begin with.

Time of publishing ⏰

LinkedIn is quite popular here in the Nordics. People regularly check it in the morning just before they start working.

So I published my post around 8 am local time. And my assumption was correct. I got a handful of reactions and comments within the first several minutes while not actively boosting it.

Initial boost 🚀

As soon as your post gets some traction, LinkedIn invites people from your network to check it out. However, you need to get to that point first.

So what I did was asking my teammates to support me and like/comment on my post. I also asked a couple of folks with bigger networks to do the same. That was extremely important as everyone else in their network would see that they supported me.

Replying to every comment 👨‍💻

When it comes to counting comments, LinkedIn does something beneficial to you. It counts all comments, including your replies.

In my case, it was enough to reply with a 'Thank You,' but it looked like I effectively had twice as many people commenting on my post.

I believe this might have boosted my post's credibility.

Thank you messages 🙌

At this point, views started flowing in. But I felt like I could do more. So I decided to do the following thing that I'd been planning anyway.

I reached out to most of my previous clients and prospects I ever had a chat with, sending them a 'Thank You' message with the following content:

I don't want to sound hypocritical, but I genuinely wanted to do that someday. It was just the right occasion for reaching out.

Note that I didn't include the link to my post, as I didn't want people to feel that I was pushing them to actively support me.

Nevertheless, most of them found and liked my post. Some even left testimonials.

Thinking about outcomes 🤔

As for how much value this post generated, I'm not sure yet. But I already had a few people reaching out asking to share more about the product and schedule a chat.

I hope you can successfully apply the techniques above to promote your work too.

Best of luck, folks! ✌️