Parrish Chapman Named Executive Vice President of Sales at Hi Auto to Drive QSR AI Expansion

Hi Auto has appointed Parrish Chapman as Executive Vice President of Sales, placing a seasoned enterprise sales leader at the front of its push to expand AI-driven order automation across quick-service restaurant drive-thrus. Chapman will oversee the company's sales organization, enterprise growth strategy, and customer expansion as Hi Auto scales its AI Order Taker across the QSR sector.

A Resume Built Across Both Sides of the Counter

Chapman does not arrive as a pure technology executive. He spent time as a franchisee for Dairy Queen and Church's Chicken, and held roles within Wendy's corporate operations earlier in his career. That operational background gives him firsthand knowledge of what drive-thru environments demand from the people running them, not just the vendors selling into them.

His most recent position was Chief Sales Officer at Olo, where he led enterprise growth across digital ordering, payments, guest engagement, and restaurant commerce solutions for major brands. Before Olo, he served as Chief Revenue Officer at GRUBBRR, directing go-to-market strategy and expanding adoption of self-ordering kiosks and digital commerce solutions across restaurant and retail environments.

Chapman also held senior enterprise sales leadership roles at Samsung Electronics America and Panasonic Connect North America, where he specialized in deploying large-scale hardware, software, and customer-experience technologies for retailers and hospitality organizations.

What the Role Requires

Chapman's mandate at Hi Auto is focused on scale. The AI Order Taker is an established product. The task now is moving it across more brands, more locations, and more enterprise relationships. That requires someone who understands how large QSR organizations make purchasing decisions, who the stakeholders are across operations, technology, and finance, and how to build the kind of trust that converts a pilot program into a system-wide commitment. His background across restaurant operations, enterprise technology sales, and digital commerce prepares him to engage operators who are weighing guest experience, labor deployment, and brand consistency alongside the technology decision itself.

What Hi Auto Is Selling

Hi Auto's AI Order Taker automates the order-taking process at drive-thru windows. For QSR brands, an automated system at that touchpoint supports more consistent service delivery and reduces dependence on staffing availability at the order-taking position. The operational case centers on throughput, consistency, and the ability to maintain a reliable guest experience across locations.

Chapman brings the restaurant operations background and enterprise sales credentials to engage those conversations at the senior level. His combination of restaurant operations experience and enterprise sales credentials positions him to engage those conversations at the senior level.

Roy Baharav, CEO and Co-founder of Hi Auto, pointed directly to what sets Chapman apart. "Parrish brings a unique combination of enterprise sales leadership, restaurant operational knowledge, and deep understanding of hospitality technology," Baharav said. "His experience working with some of the industry's most recognized brands makes him an outstanding addition to our leadership team as we continue to scale."

Chapman on the Opportunity

"AI-driven guest engagement and operational efficiency are rapidly becoming critical priorities for restaurant brands," Chapman said, "and Hi Auto is exceptionally well-positioned to help operators deliver faster, more consistent, and more personalized drive-thru experiences."

Hi Auto's decision to bring in a sales leader with Chapman's specific profile reflects where the company is headed. The relationships and industry knowledge needed to scale it across major QSR brands now sit at the top of the sales organization.