Paywall or No
Hey everyone!
On my product I decided not to let people access the web app unless input their credit card (but they get 30 days free). My initial idea was that the people that did end up on the app would be more committed users which would be better.
I launched on Monday and have had ~70 people make accounts but then only 11 people made it past the paywall.
Do you think I should give people access to the app right away and input the credit card later?
Since you've just launched, I'd remove the paywall and let it be free for a period of time.
This will allow you to get some users, who will be able to provide you valuable feedback on your product, which you can use to improve it. Once you've added some missing features and ironed out bugs, then I'd certainly either add a short trial or paywall.
For a journaling app, I personally think it'd be important to allow people to try your app to understand why it's better than the competition.
It's always best to give few features for free and most important feature can be paid. Ofcourse it depends on the type of product you have and based on which you can tweak the business model.
Anthony,
To me, split testing is the variable of success!
I hope that helps!
We entered the market when others were doing it with BearTax. The choice we made is to create value for user and ask them for a payment when they are convinced. This could lead to more efforts on customer engagement - but would definitely help you differentiate if it's a crowded market. This is a good experiment lever, which you can try out in various ways.
Can you do some sort of freemium/sample model?
Yes - I literally started the same way and moved my paywall yesterday to let people get a taste for the webapp first. Then, once they've done something meaningful in the app it's like "well, I've got some sunk cost in this thing (my time, albeit 5 minutes), now all I have to do is give them my CC info to make it work?" Seems like an easy value prop to the customer.
This comment was deleted 6 years ago