People don't read. It's costing sellers money. So I'm building this.

I grew up in the auction industry and now run a marketplace where thousands of listings go live.

There’s one pattern that hasn’t changed:

People don’t read.

Not the descriptions.
Not the terms.
Not even the details that directly impact what they’re buying.

And it’s not because the information isn’t there—it’s because it’s not being consumed.

That gap costs sellers money every single day.

So I started building something to fix it.

It’s called Gistbe—an audio layer that lets buyers hear the story, details, and context behind an item in seconds.

Instead of hoping someone reads:
→ they tap once
→ they listen
→ they understand

We’re currently in early beta, building this directly inside a live marketplace , so we can test it in real conditions—not theory.

The goal is simple:

👉 Prove that better understanding leads to better outcomes
👉 Specifically, a measurable lift in engagement and conversion (targeting 5–7%)

What’s been interesting so far:

• Sellers love the idea immediately

• Buyers engage faster when friction is removed

• The real opportunity isn’t just audio—it’s the data behind what people actually listen to

Long-term, this becomes:

• A plug-in layer for marketplaces and e-commerce

• A new behavioral signal (listening vs clicking)

• A SaaS + performance-based model tied to revenue lift

Right now, I’m focused on building the right foundation and connecting with people who think this way.

If you’ve worked on:

• product-led growth

• conversion optimization

• or anything where behavior > assumptions

I’d genuinely love to hear your thoughts.