People still aren't aware of the impact of ASO on Growth
Hello folks,
Based on our recent activities in the app market, I can clearly state that most of the marketing /user acquisition/growth managers still aren't aware or underestimate the impact of App Store Optimization (ASO) on app growth.
ASO offers chances for optimizing your keyword ranking with almost no investment (ofc you can contact agencies for professional service), in a huge synergy with paid UA, helping you for robust organic growth!
In this context, here I wanna share a comprehensive beginner's guide on ASO to increase awareness about ASO. More will follow in time on related topics. I hope it will help a lot!
https://metrikal.io/blog/app-store-optimization-the-definitive-guide/
Best,
Nice one. It's crucial to measure the performance of your ASO program and monitor the impact of your ASO efforts on your app metrics.
Absolutely!
Cool, added it to my to-do list :)
Great! You can also find more related content on the blog.
Great post Can, thank you! My observation is that even companies or UA managers who do ASO on a regular basis miss some of the most important ASO-related KPIs and make decisions based on misleading or limited insights. Measuring the impact of every little action you take for ASO is the key to success.