People Still Waste $100+/month on Subscriptions. Here’s Why

We built a tool to stop people from wasting money on unused subscriptions.
But after 100+ installs and dozens of user interviews, we realized the real problem isn’t technical, it’s psychological.

Here’s what surprised us 👇

1. People don’t want to cancel, they want reassurance.
   They’ll keep a subscription “just in case” they might use it again someday.

2. Most don’t trust finance apps.
   Anything that asks for bank access instantly kills adoption (we avoided that with Subsavio).

3. Subscriptions are invisible by design.
   Companies make cancel buttons tiny, renewal reminders hidden, and pricing opaque.

So the challenge isn’t just “build a better tracker.”
It’s build something that changes user habits.

Subsavio started as a simple Chrome extension, but now it’s slowly becoming a behavior-change tool, helping people see where their money really goes.

Would love to hear from others building products that fight consumer friction,
How do you make people care about saving, not just spending?