People want to buy from and engage with other humans - not faceless companies
When starting a business, it's crucial to build credibility and trust with your potential customers. As founders, we sometimes focus heavily on our product features and benefits. However, at the end of the day, people want to buy from and engage with other humans - not faceless companies.
That's why sharing your personal founder journey can help you connect with your audience on a deeper level. By opening up about your background, motivations, and wins, you become relatable. This helps prospective customers see you not just as a business, but as someone who genuinely understands their problems.
I turned that early failure into a lesson. My motivation has always been serving people neglected and overlooked by traditional solutions. By sharing my journey, I hope people realize I've been in their shoes. I'll work tirelessly to help them.
In summary, by showcasing your background as a founder, you demonstrate social proof. This builds authority and trust, turning prospects into customers. If you're just getting started, don't worry - focus on sharing your unique journey and vision. The results will come.
If you’re a founder looking to get first paying customers and more inbound leads from your site, check out Founders Cafe. We helped Sarah, Luigi, Harsha, and many others get their first customers, and scale to 30k MRR!
