Perfect Customer Success for Your SaaS Company

Taking smaller steps towards building a process-oriented customer service department reaps big fruits in the long run.
When it comes to customer success, ownership is something that every company must embrace across departments, and this goes above and beyond the CSM role alone. The marketing department can be incentivized and should be asked to include the customers in their marketing campaigns; rather than solely focusing on prospecting for new businesses. It is a good practice to involve customer interviews, feedback, and opinions while creating the next marketing message.
Jeff Bezos has rightly put it in words: “If there’s one reason we have done better than our peers, it is because we have focused like a laser on customer experience.”
Source- https://cutt.ly/cFdTY1V