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Personal cyber-security no-code startup idea

The idea
Generate virtual emails, phone numbers, and credit cards for individuals, and route emails, texts, and transactions back to their ‘real’ accounts.
Like a Password Manager, this would ensure every online account has unique details. If one account is compromised, others won’t be threatened too.
Apple Pay actually does this by default. They generate a virtual email and card and route emails + transactions back to you.

What we’ve seen
The increasing prevalence of malicious activities targeting ‘soft target’ individuals, instead of companies, has led to a boom in the personal cyber-security market. Solutions like Password Managers are leading the charge with easy-to-adopt, low price but high customer volume businesses.

Here are some numbers from when I did in-depth research. The global Password Manager software market is expected to grow at a CAGR of 19.25% to reach a market size of USD $7 billion by 2030

PS: Here is the source(source).

Why this matters
The average person's digital footprint will continue to expand, causing already soft targets to become softer.

As incidents rise and more people within an individual’s personal network become victims, mainstream apathy is turning into concern and fear.
At the same time, the willingness to adopt solutions and pay for effective protection will rise too.

Steps to execute
Honestly, I think you can get this up and running in about 7 days.
Build a single-page website to communicate the value proposition and capture emails and payment info. We like using Carrd.

Get feedback on the landing page from people in your network who use Password Managers. If it’s not compelling enough for them to put their card in then iterate on the pitch until it is.

For the MVP, just generate one virtual email, phone and card for people to use that routes to their own. You can do this using 1) Email forwarding rules in Gmail, 2) Twilio for phone numbers, 3) Stripe Issuing for virtual cards. Manually set this up and share over email after they’ve signed up.

Test usage and get feedback with a group of ~5-10 people until you’re confident it’s worth investing in building the tech. If you need more beta users try Slack, LinkedIn, Discord or Facebook communities interested in personal cyber-security.

Build out the tech + invest in marketing.

Feedback
So what do you guys think? Do you guys like it, or think its a bit of a wild idea? Any feedback and thoughts would really be nice!

on September 23, 2022
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    As someone who works in the security industry I'd say the hardest part, especially in B2C where there are no compliance/regulatory "teeth" to incentivize individuals to protect themselves, would be getting regular consumers to legitimately care enough to take out their wallet and pay for it.

    Joe Schmo regular consumer just does not care about this stuff. Some people just say "ok so what they get access to my empty account I don't really care" and it's hard to argue with them if that's their personal threat model.

    I guess you could market it with FUD though I wouldn't recommend it similar to how a lot of the VPN companies do for their products (which are worthless for 99% of their advertised use cases btw) but I think getting customers is going to be hard without a good story to convince prospective customers why they should care. It's also worth noting that the people who would immediately agree with the need for personal security hygiene likely already have good personal security hygiene already and might not need the product. Though if you make it easy enough to switch/use they could be easy sells.

    Not saying it's not worth it. That's what MVPs are for. I just think it's going to take some hard selling down the road.

    1. 1

      Honestly, this is an idea I am just throwing it out there for people to grab. I got a few other things going on, and I just like curating ideas for people. I actually have a blog about this if you are interested: https://www.cofire.xyz/