Persuasive Design Pattern #10 : Certification
Quick Note: Over last 12 years, I may have analyzed 10,000+ ads & landing pages as a designer-turned-marketer-turned-founder. Naturally, I started seeing repeating patterns marketers use in their communication.
In this series of Persuasive Design Patterns, I am building a library of visual patterns used by marketers to design high converting ads & landing pages and make it available for everyone.
Shared every Monday, Wednesday & Friday.
A recent survey at IBM found that including certification badges in online ads increased click-through rates. This is likely because certification badges provide a sense of trust and credibility.
But why do they work?
Because it is verified by third party!
Certification badges let potential customers know that the product or service has been vetted & validated by an expert organization.
Here are 5 real world examples of Persuasive Design Pattern #10 : Certification Badges
Summarizing, use Certification Badge Design Pattern, if your customers want assurance about :
- Purity of the product with no adulteration
- Quality standards of your manufacturing process
- Safety of your product if it needs to be consumed, inhaled or applied on skin
Releasing Next : Design Pattern #11 : Progress Bar
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