Persuasive Design Pattern #12: Personification
Quick Note: Over last 12 years, I may have analyzed 10,000+ ads & landing pages as a designer-turned-marketer-turned-founder. Naturally, I started seeing repeating patterns marketers use in their communication.
In this series of Persuasive Design Patterns, I am building a library of visual patterns used by marketers to design high converting ads & landing pages and make it available for everyone.
Shared every Monday, Wednesday & Friday.
Personification is when an inanimate object is given human characteristics.
And sometimes, advertisers use a little something called personification to try and get our attention.
How do they use it?
By humanizing products :
For example, an ad might show a car with a big grin on its face, giving it personality. Or a bottle of juice that looks like a cartoon character.
Humans are hard-wired to pay attention to human like features above anything else.
...ways to use it?
There are 3 ways to use Personification:
- Create a Mascot (ZooZoo, Amul)
- Show human features like face & hands on your product (M&Ms)
- Give a human name to your product (Alexa, Siri)
Here are 9 real world examples used by advertisers👇
Summarizing, use Personification, when you want your products to directly communicate with your customers.
Releasing Next : Design Pattern #13 : Tentacles
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