Persuasive Design Pattern #13: Tentacles
Quick Note: Over last 12 years, I may have analyzed 10,000+ ads & landing pages as a designer-turned-marketer-turned-founder. Naturally, I started seeing repeating patterns marketers use in their communication.
In this series of Persuasive Design Patterns, I am building a library of visual patterns used by marketers to design high converting ads & landing pages and make it available for everyone.
Shared every Monday, Wednesday & Friday.
Have you ever pointed your finger in a direction when you wanted your friends to pay attention to a specific thing?
We do that because out of all the things to look at, we want them to focus on exactly the thing we are talking about.
But how do you point fingers digitally? How do you get your customers to focus on what really matters?
Advertisers have been using the digital version of this finger pointing for a long time. I call it the "tentacles". 🐙
What is it?
Tentacles is simply about showing lines branching out from a product, pointing towards key features or benefits.
Here are 4 real world examples,
Summarizing, use Tentacles, when you want your customers to know,
- Different components or ingredients of your product.
- Different features, advantages or benefits of your product.
- Various platforms where your product is available.
Releasing Next : Design Pattern #14 : Tangibilize
Sign up for my Patterns of Persuasion Newsletter to get the latest design pattern in your inbox.
